SECONDARY CTE MARKETING PROGRAM
The Secondary CTE Marketing Education Program is a three-year program preparing students for the exciting world of Marketing. During the first year of the program, students learn the principles and concepts of marketing. In the second year, students apply what they have learned in the student store (marketing lab). Third-year marketing students are the management team, performing the duties of the Promotions Manager, Operations Manager, Training Manager, Purchasing Manager, and Chief Financial Officer.
The program is affiliated with Distributive Education Clubs of America (DECA) an international, co-curricular student organization. DECA is a co-curricular, student-centered organization specifically designed to provide activities that will motivate students to learn marketing, management and entrepreneurial competencies that will prepare them to become skilled, employable workers in the field of marketing. Through DECA students learn to be leaders, attending leadership conferences here and in the states.
The thrill of competition is alive and well in marketing. Every year students from across the island compete in the Guam DECA State Event by taking a core competency examination and performing two impromptu role plays with industry professionals. Winners are eligible to compete at the international level.
The Marketing Education Program has been very successful in preparing students for entry-level and career-sustaining employment in retail management and accounting, business-to-business and consumer sales, purchasing, customer service, entrepreneurship, merchandising, and promotions.
The GCC secondary marketing curriculum has also kept pace with the growth in technology in the workplace. Marketing classrooms and labs are equipped with state of the art technology (computers, laptops, point-of-sale systems, etc.). Another advantage of being in the GCC secondary marketing program is that well-qualified GCC faculty and Career Technology Education (CTE) counselors assist students with progressing through the requirements, assuring successful completion of the three year program. Students have the option of either receiving a certificate of completion or a certificate of mastery. Finally, high school marketing students seeking to continue their marketing education are eligible to receive three college credits upon enrolling in MK123 (Principles of Marketing) at the Guam Community College.
VEMK050*, VEMK060*, VEMK062*, VEMK063*, VEMK072*, VEMK073*
*Required for Certificate of Completion
*Required for Certificate of Mastery + 180 hours of Work Experience
Student Learning Outcomes
• To train individuals for entry-level employment in a variety of marketing-related occupations, such as sales clerks, account representatives, and supervisors, among many others.
• To train students skills involved in retail operation.
• To produce marketing graduates who have a high level of self confidence about their knowledge and skills.
The mission of the Marketing program is to develop a marketing workforce reflecting the needs arising from the continual changing economic business environment in the Guam community and the region.
students who enroll in GCC CTE programs offered at Guam's public high
schools must do so through the GCC Career Counselor assigned to their
respective high school. The Career Counselor can help you decide if
enrollment in the CTE Marketing program is the most appropriate way for
you to fulfill GDOE elective requirements and prepare for college
and/or the workforce. The Career Counselor can also help you draft an
educational plan that may allow you to graduate from high school with
GCC postsecondary program credits, giving you a head start on your
postsecondary associate degree or certificate.
Location: Room, Technology Center (Bldg. 1000)
Hours: 8:00 A.M. – 5:00 P.M.