GCC Secondary Marketing
Web Page Program Information

GCC Marketing Program
at George Washington High School

GW Marketing GWHS Marketing students pose before making their Easter Community Service “rounds” at the GMH pediatric ward.
Front L-R:  Jalene Carlos, Raytasha Barcinas, Mikicia Flores, Byron Castro, Tiffany Aguero; middle L-R:  Johnathan Mendiola, Jalene Fejeran; back:  Jaymon Medina

As part of their annual Spring Community Service project, the GWHS DECA members manufactured and marketed Easter Candy grams to raise funds to purchase toys for children hospitalized at GMH.  Over 43 packages were personally wrapped and delivered by the students to the pediatric patients at the hospital over the Easter break.

Program Description
The George Washington High School Marketing Program is a three-year program that prepares students for the exciting world of Marketing. During the first year of the program, students learn the principles and concepts of marketing. In the second year, students apply what they have learned in the student store (marketing lab). Third-year marketing students are the management team, performing the duties of the Promotions Manager, Operations Manager, Training Manager, Purchasing Manager, and Chief Financial Officer.

The program is affiliated with Distributive Education Clubs of America (DECA), an international, co-curricular student organization specifically designed to provide activities that will motivate students to learn marketing, management and entrepreneurial competencies that will prepare them to become skilled, employable workers in the field of marketing. Through DECA, students learn to be leaders, attending leadership conferences on Guam and in the mainland United States.

Through the GCC CTE High School Marketing Program, the thrill of competition is alive and well in marketing. Every year students from across the island compete in the Guam DECA State Event, in which they take a core competency examination and perform two impromptu role plays with industry professionals. Winners are eligible to compete at the international level.
Career Opportunities
The George Washington High School Marketing Program has been very successful in preparing students for entry-level and career-sustaining employment in the fields of retail management and accounting, business-to-business and consumer sales, purchasing, customer service, entrepreneurship, merchandising, and promotions.

GCC Advantage
The GCC Secondary Marketing curriculum offered in this school mirrors what is offered in all GDOE high schools. A student who transfers to another high school is assured a smooth transition and continuation of their marketing education. The GCC Secondary Marketing program has also kept pace with the growth in technology in the workplace. Marketing classrooms and labs are equipped with state of the art technology (computers, laptops, point-of-sale systems, etc.)

Another advantage of being in the GCC Secondary Marketing program is that well-qualified GCC faculty and Career Technology Education (CTE) counselors assist students with progressing through the requirements, assuring successful completion of the three-year program.  Students have the option of either receiving a certificate of completion or a certificate of mastery.

Finally, GWHS Marketing students seeking to continue their marketing education are eligible to receive three college credits upon enrolling in MK123 (Principles of Marketing) at the Guam Community College.

Course Requirements
VEMK050*, VEMK060*, VEMK062*, VEMK063*, VEMK072*, VEMK073*
*Required for Certificate of Completion
*Required for Certificate of Mastery + 180 hours of Work Experience

Student Learning Outcomes
• To train individuals for entry-level employment in a variety of marketing-related occupations such as sales clerks, account representatives, and supervisors.
• To train students in the skills involved in retail operation.
• To produce marketing graduates who have a high level of self-confidence about their knowledge and skills.

Program Mission
The mission of the Marketing program is to develop a marketing workforce reflecting the needs arising from the continual changing economic business environment in the Guam community and the region.

Contact Information
Ms. Norma Guerrero (GWHS Marketing Faculty)
Room 601 - GCC

Ms. Hernalin Analista (CTE Counselor)
Counseling Office - GWHS

Mr. Robin Roberson (Dept. Chair)
Room TC1207 - GCC

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