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Associate of Science in Marketing

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DEGREE

Associate of Science in Marketing

Total Credit Hours: 61-62


About Associate of Science in Marketing

The Associate of Science Degree in Marketing provides students with the knowledge and skills required to obtain career-sustaining employment in a marketing profession. Among the many career opportunities in marketing are account executive, buyer, merchandiser, brand manager, retail supervisor, advertising assistant, market researcher, and social media marketing coordinator. The marketing program will equip students with the experience and technical skills necessary for rapid progression into mid-management positions.

Program Student Learning Outcomes (SLOs):

Upon successful completion of the AS in Marketing program, students will be able to:

  1. Assess which marketing communication platforms will most effectively meet the needs of the marketplace.
  2. Design a strategic marketing plan for a new or existing business.
  3. Apply technical skills required to obtain career-sustaining marketing positions.


 

General Education Requirements

Course

ENGLISH REQUIREMENT (Choose One)

Credits

EN110

Fresh Composition

3

EN110A

Freshman Composition with Instructional Lab

4

EN111

Writing for Research

3

Course Name

MA110A

Finite Mathematics or higher

3

CS152

Macintosh Applications

3

VC101

Introduction to Visual Communications

3

SI___

Natural & Physical Sciences Requirement

4

Social & Behavioral Science (Choose One)

SO130

Introduction to Sociology

3

PY120 

General Psychology

PY125

Interpersonal Relations

Total

19-20

Major Requirements

Course

Course Name

Credits

MK123

Principles of Marketing

3

MK124

Selling

3

MK125

Social Media Marketing

3

MK205

Entrepreneurship

3

MK206

Retailing

3

MK208

International Marketing

3

MK224

Advertising 

3

MK292

Marketing Practicum

3

VC125

Digital Graphics: Raster

3

VC126

Digital Graphics: Vector

3

VC128

Design Principles and Elements

3

Course

Elective Courses (Choose 3)

Credits

OA211

Business Communication

3

SM205

Purchasing

3

SM220

Management Skill Development

3

VC211

Design Studio I

3

VC212

Design Studio II

3

Total

42

Program Total

61-62

 

Course Sequence by Semester

Year 1

Semester 1

Semester 2

Course #

Course Name

Credits

Course #

Course Name

Credits

EN110, EN110A, OR EN111

Freshman Composition, Freshman Composition with Instructional Lab OR Writing for Research

3-4

MK124

Selling

3

MK123

Principles of Marketing

3

MK206

Retailing

3

CS152

Macintosh Applications

3

MA110A

Finite Mathematics

3

VC125

Digital Graphics: Raster

3

VC101

Introduction to Visual Communications

3

VC126

Digital Graphics: Vector

3

VC128

Design Principles and Elements

3

Total

15-16

 

Total

15

Year 2

Semester 3

Semester 4

Course #

Course Name

Credits

Course #

Course Name

Credits

MK125

Social Media Marketing

3

PY120 OR PY125 OR SO130

General Psychology OR Interpersonal Relations OR Introduction to Sociology

3

MK208

International Marketing

3

 

Elective

3

MK224

Advertising

3

 

Elective

3

 

Elective

3

MK205

Entrepreneurship

3

 

Natural & Physical Science Requirement

4

MK292

Marketing Practicum

3

 

Total

16

 

Total

15

PROGRAM TOTAL 

61-62


General Education Requirements
CourseCourse NameCredits
EN___English Requirement3
MA110AFinite Mathematics3
CS152Macintosh Applications3
VC101Introduction to Visual Communications3
SI___Natural & Physical Sciences Requirement4
Social & Behavioral Science (choose 1)
SO130Introduction to Sociology3
PY120General Psychology
PY125Interpersonal Relations
Major Requirements
CourseCourse NameCredits
MK123Principles of Marketing3
MK124Selling3
MK125Social Media Marketing3
MK205Entrepreneurship3
MK206Retailing3
MK208International Marketing3
MK224Advertising3
MK292Marketing Practicum3
VC125Digital Graphics: Raster3
VC126Digital Graphics: Vector3
VC128Design Principles & Elements3
Electives Courses (Choose 3)
OA211Business Communication3
SM205Purchasing3
SM220Management Skill Development3
VC211Design Studio I3
VC212Design Studio II3
Program Total61-62


2024-2025 College Catalog


Recognizing the necessity for students to succeed in the complex and rapidly changing workplace, Guam Community College offers a general education curriculum that introduces students to major areas of knowledge and methods of inquiry. All degree programs require an interdisciplinary general education component that promotes the development of intellectual skills that enable students to become effective learners and informed citizens. Critical thinking, the use of language and computation, appropriate social skills, global awareness and respect for diverse opinions are among the learning outcomes provided in the general education requirements of each program.

Guam Community College believes that general education provides the academic foundation necessary for students to achieve their life goals. General education is intended to offer students a breadth of quality student learning experiences, encourage their respect for cultural heritage, promote their ethical and responsible social behavior and facilitate their life-long learning.

The General Education program strives to foster student learning and skill development in civic engagement, critical thinking, understanding of the relationship between the individual and society, information literacy, oral communication, quantitative reasoning, and written communication.

Guam Community College believes that high quality general education opportunities for all citizens are necessary for democratic principles and practices to exist and for a sound economy to flourish. The College continually scrutinizes the general education curriculum in order to assure that all degrees and certificates granted by the College support this vision of general education and that it serves as a means to inspire hope, opportunity and responsibility in all its constituencies.

Requirements for General Education follow the options described below. Students declared prior to fall 2010 will follow the requirements indicated in the applicable catalog in which they first declared their major program at the College.
 

Notes on General Education requirements

Students are advised to check the requirements for their specific programs before taking General Education courses.
Courses chosen to meet the general education requirements may not be used to meet the Major Requirements of a student’s specific degree program.

The list contains courses with pre-requisites, so students should make their choices carefully and thoughtfully. Students may consult a counselor or an academic advisor for guidance in choosing any of the course options listed.


IMPORTANT NOTE: Some programs require different levels of coursework to meet General Education requirements, please review the individual programs for more information.

GENERAL EDUCATION
Scope 1: Skills for and Application of Lifelong Learning
Freshman Composition (Choose one course from the following to meet the required 3-4 credits)
Course #Course NameCredits
EN 110Freshman Composition3
EN110AFreshman Composition with Instructional Lab4
EN 111Writing for Research3
Mathematics (Choose one course from the following to meet the required 3-4 credits)*
Course #Course NameCredits
MA 110AFinite Mathematics3
MA 115Fundamentals of College Algebra3
MA 161ACollege Algebra & Trigonometry I3
*Any college level math will be considered for the completion of this category
Literacy for Life Skills (Choose one course from the following to meet the required 3 credits)
Course #Course NameCredits
CO 110Critical Thinking for Civic Engagement3
CS 151Windows Applications
CS 152Macintosh Applications
Scope 2: Broad Comprehension of the Development of Knowledge, Practice and Interpretation
Humanities & Fine Arts (Choose one course from the following to meet the required 3-4 credits)*
Course #Course NameCredits
ASL 100American Sign Language I4
CH 110Chamorro I4
ED 265Culture & Education in Guam3
CO 125Introduction to Human Communication and Speech3
EN 210Introduction to Literature3
HI 121World Civilization (Pre-historic Time to 1500)3
HI 122World Civilization (1500 to Present Time)3
HI 176Guam History3
HM 110Introduction to Community Services3
HM 201Social Welfare & Development: Global Challenges3
HU 120Pacific Cultures3
HU 220Guam Cultures & Legends3
JA 110Japanese I4
KE 110Korean I4
PI 101Introduction to Philosophy3
TH 101Introduction to the Theater3
VC 101Introduction to Visual Communications3
*Any foreign language, humanities, or fine arts course will be considered for the completion of this category
Natural & Physical Sciences (Choose one course and the corresponding lab from the following to meet the required 4 credits)**
Course #Course NameCredits
SI 101/101LIntroduction to Chemistry: Theory (3) & Introduction to Chemistry Laboratory (1)4
SI 103/103LIntroduction to Marine Biology: Theory (3) & Introduction to Marine Biology Laboratory (1)
SI 105/105LIntroduction to Physical Geology (3) & Introduction to Physical Geology Laboratory (1)
SI 110/110LEnvironmental Biology: Theory (3) & Environmental Biology Laboratory (1)
SI 141Applied Physics I
SI 150/150LIntroduction to Microbiology: Theory (3) & Introduction to Microbiology Laboratory (1)
SI131/131LHuman Anatomy & Physiology I: Theory (3) & Human Anatomy & Physiology I Laboratory (1)
SI132/132LHuman Anatomy & Physiology II: Theory (3) & Human Anatomy & Physiology II Laboratory (1)
**The exception to this would be SI141 which does not include a laboratory requirement
Scope 3: Preparation for and Acceptance of Responsible Participation in Civil Society
Social & Behavioral Sciences (Choose one course from the following to meet the required 3 credits)
Course #Course NameCredits
EC 110Principles of Economics3
PS140American Government3
PY 100Personal Adjustment3
PY 120General Psychology3
PY 125Interpersonal Relations3
SO 130Introduction to Sociology3
CJ 100Introduction to Criminal Justice3
WG 101Introduction to Women and Gender Studies3
*Any social and behavioral science course will be considered for the completion of this category
Minimum General Education Requirements19

2024-2025 College Catalog


This suggested sequence of courses is based on the 2024-2025 College Catalog. 
 

Year 1
Semester 1Semester 2
CourseCourse NameCreditsCourseCourse NameCredits
EN___English Requirement3MK124Selling3
MK123Principles of Marketing3MK206Retailing3
CS152Macintosh Applications3MA110AMathematics Requirement3
VC125Digital Graphics: Raster3VC101Introduction to Visual Communications3
VC126Digital Graphics: Vector3VC128Design Principles & Elements3
Total15-16
 
Total15
Year 2
Semester 3Semester 4
CourseCourse NameCreditsCourseCourse NameCredits
MK125Social Media Marketing3MK205Entrepreneurship3
MK208International Marketing3PY120 OR
PY125 OR
SO130
General Psychology OR Interpersonal
Relations OR Introduction to Sociology
3
MK224Advertising3MK292Marketing Practicum3
SI___Natural & Physical Sciences Requirement4 Elective3
 Elective3 Elective3

 
Total16
 
Total15
Program Total61-62


2024-2025 College Catalog




Upon successful completion of the AS in Marketing program, students will be able to:

  1. Assess which marketing communication platforms will most effectively meet the needs of the marketplace.

  2. Design a strategic marketing plan for a new or existing business.

  3. Apply technical skills required to obtain career-sustaining marketing positions.

Amanda Antolin

My experience at GCC was something that I’m grateful for. I was able to enhance my skills and knowledge in visual communications, and have a better understanding and appreciation for the marketing field. To all the faculty and staff at Guam Community College, I’d like to say, ‘Thank you!’ for all your hard work and dedication to help the people of Guam achieve their dreams and goals.


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